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Sales of Changan indigenous Cars Break 40,000 units in Janua
2015-07-08Continuing the trend of 2012’s second half that indigenous cars continued to have good sales, Changan indigenous cars achieved unprecedented sales breakthrough of 41,028 units in January of 2013, increased by 163.2% year to year. Among them, EADO, CS35 became the major models that led the breakthrough. What has Changan’s indigenous models relied on to boost their market performance? With this question, correspondents dived into Changan’s dealer network in Chongqing to find the answer.
Sales:
Product power is the absolute principle.
"Sales of Changan cars in the whole region of Chongqing in January reached 1,730 units, increased by 91.37% year on year, among which EADO was 541 units, CS35 602 units." Mr. Tang Wei, the manager of the Southwest regional division of the Sales Business Department of Changan Automobile, introduced to the reporter that the indigenous-brand product power of Changan car has obvious enhancement for the recent two years, along with Changan’s continuous investment on independent R&D and core technology, and the continuous input to indigenous-brand products. Especially since last year when series of indigenous cars, such as CS35, EADO, Alsvin V3 and Alsvin V5 were launched into market in succession, Changan welcomes the "season" of indigenous brands. "With continuous output of high quality products in line with market demand, and that Changan’s product spectrum gradually becomes complete, the dealers have more confidence." Mr. Tang said.
"Product power is formed by nature, so our products are required to have reliable quality and can withstand consumers’comparison and choice.”Mr. Chen Yu, the sales manager of Fengshang 4S shop in Auto Center, mentioned a memorable sales story. Last December, Mr. Li, a customer from Qianjiang to Chongqing on business, came to the shop to buy a CS35 by the way. But the only CS35 in the shop was reserved by another customer, who was on the way to take the car. Mr. Li said: "I'm going to buy the car by cash, and I can pay the price which the previous customer gives." The shop keeper said they couldn’t break the contract. If he would like to reserve it, he must wait for ten days to pick up the car. When both sides were tangling for a while, Mr. Li took out a pair of nail scissors, walk to one side of the car and struck an scratch of more than ten centimeters, which made all the sales people present stunned. Mr. Li smiled and said to Chen Yu that now even if you called 110 to let me compensate the car, how about I pay for it right now instead? "It’s the first time for me to see the customer buying a car in this way, which shows Changan cars really become better and better." Chen Yu told the reporter in a tone as if he had no other choice.
"Compared with previous years, we have more and more models, and the quality is better and better, which is a good thing for Changan and our Dealers." Mr. Mei Lin, also one member of Chongqing Minivan Dealers Association, has deep feeling for Changan products promotion. "Since last June Changan cars began to have qualitative change in Chongqing, and its dealers’loyalty has increased by 90%, which is rooted from the promotion of product power."
Pick up car:
Encounter “happy worry”
"The rapid ascension of product power comes with customers’stronger demand on Changan cars." Mr. Tang told the reporter that since EADO was launched into market last March, the customer amount in Changan 4S shops of the whole Chongqing region significantly increased. Mr. Tang Wei even guaranteed to the reporter if there’re enough resources, the sales of Chongqing Changan passenger vehicles are expected to exceed 2,000 units in January of this year. Because resources were in short supply, customers couldn’t pick up cars sometimes in January. Mr. Chen Yi, the deputy general manager and maintenance station director of Hechuan Wanyou Sales Service Company said: "some short-tempered customers would conflict with our sales consultants sometimes, and it will be a happy worry for us."
Service:
We sell not only products
Starbucks is not just selling coffee, but the service and atmosphere", Mr. Meilin said, although we have made very good achievement in January, we can’t be carried away by victory, and I also require my employees in the same way in Fuling Meilin Changan 4S shop. There are no products that can’t be produced well, only service that can be done badly. Merlin thought service is acquired, because car sales service is always an important factor for customer retention.
Mr. Xu Ze, the sales consultant of Chongqing Nanping Wanyou 4S store introduced to the reporter, that in the middle of January CS35 were sold very well, and it’s the time when the showroom held appreciation activity, customers who came to join the activity and buy the car were in an endless stream, and the 4S shop was jam-packed. In the crowd an old man of more than 60 years old suddenly felt dizzy, Mr. Xu Ze hurried to hold the old man onto couch. After enquiring the patient’s condition from the accompanying relatives, Xu Ze rushed in his car to buy several blood pressure medicines in nearby community drugstore for the old man. Luckily the patient awaked about 40 minutes later. After instructing to the manager and agreeing with other customers, Mr. Xu Ze let the senior patient to pay first and get the new car smoothly- - Changan CS35. Small actions reflect Changan’s care for customers.
After long-term accumulation of independent innovation, Changan embraces rich fruits of indigenous brands. In 2013 Changan will launch 8 models, RAETON, EADO•Zhishang XT,S301, C204, and Eulove are all indigenous models. While product, marketing and service are being promoted, Changan will take steadier pace.
Sales:
Product power is the absolute principle.
"Sales of Changan cars in the whole region of Chongqing in January reached 1,730 units, increased by 91.37% year on year, among which EADO was 541 units, CS35 602 units." Mr. Tang Wei, the manager of the Southwest regional division of the Sales Business Department of Changan Automobile, introduced to the reporter that the indigenous-brand product power of Changan car has obvious enhancement for the recent two years, along with Changan’s continuous investment on independent R&D and core technology, and the continuous input to indigenous-brand products. Especially since last year when series of indigenous cars, such as CS35, EADO, Alsvin V3 and Alsvin V5 were launched into market in succession, Changan welcomes the "season" of indigenous brands. "With continuous output of high quality products in line with market demand, and that Changan’s product spectrum gradually becomes complete, the dealers have more confidence." Mr. Tang said.
"Product power is formed by nature, so our products are required to have reliable quality and can withstand consumers’comparison and choice.”Mr. Chen Yu, the sales manager of Fengshang 4S shop in Auto Center, mentioned a memorable sales story. Last December, Mr. Li, a customer from Qianjiang to Chongqing on business, came to the shop to buy a CS35 by the way. But the only CS35 in the shop was reserved by another customer, who was on the way to take the car. Mr. Li said: "I'm going to buy the car by cash, and I can pay the price which the previous customer gives." The shop keeper said they couldn’t break the contract. If he would like to reserve it, he must wait for ten days to pick up the car. When both sides were tangling for a while, Mr. Li took out a pair of nail scissors, walk to one side of the car and struck an scratch of more than ten centimeters, which made all the sales people present stunned. Mr. Li smiled and said to Chen Yu that now even if you called 110 to let me compensate the car, how about I pay for it right now instead? "It’s the first time for me to see the customer buying a car in this way, which shows Changan cars really become better and better." Chen Yu told the reporter in a tone as if he had no other choice.
"Compared with previous years, we have more and more models, and the quality is better and better, which is a good thing for Changan and our Dealers." Mr. Mei Lin, also one member of Chongqing Minivan Dealers Association, has deep feeling for Changan products promotion. "Since last June Changan cars began to have qualitative change in Chongqing, and its dealers’loyalty has increased by 90%, which is rooted from the promotion of product power."
Pick up car:
Encounter “happy worry”
"The rapid ascension of product power comes with customers’stronger demand on Changan cars." Mr. Tang told the reporter that since EADO was launched into market last March, the customer amount in Changan 4S shops of the whole Chongqing region significantly increased. Mr. Tang Wei even guaranteed to the reporter if there’re enough resources, the sales of Chongqing Changan passenger vehicles are expected to exceed 2,000 units in January of this year. Because resources were in short supply, customers couldn’t pick up cars sometimes in January. Mr. Chen Yi, the deputy general manager and maintenance station director of Hechuan Wanyou Sales Service Company said: "some short-tempered customers would conflict with our sales consultants sometimes, and it will be a happy worry for us."
Service:
We sell not only products
Starbucks is not just selling coffee, but the service and atmosphere", Mr. Meilin said, although we have made very good achievement in January, we can’t be carried away by victory, and I also require my employees in the same way in Fuling Meilin Changan 4S shop. There are no products that can’t be produced well, only service that can be done badly. Merlin thought service is acquired, because car sales service is always an important factor for customer retention.
Mr. Xu Ze, the sales consultant of Chongqing Nanping Wanyou 4S store introduced to the reporter, that in the middle of January CS35 were sold very well, and it’s the time when the showroom held appreciation activity, customers who came to join the activity and buy the car were in an endless stream, and the 4S shop was jam-packed. In the crowd an old man of more than 60 years old suddenly felt dizzy, Mr. Xu Ze hurried to hold the old man onto couch. After enquiring the patient’s condition from the accompanying relatives, Xu Ze rushed in his car to buy several blood pressure medicines in nearby community drugstore for the old man. Luckily the patient awaked about 40 minutes later. After instructing to the manager and agreeing with other customers, Mr. Xu Ze let the senior patient to pay first and get the new car smoothly- - Changan CS35. Small actions reflect Changan’s care for customers.
After long-term accumulation of independent innovation, Changan embraces rich fruits of indigenous brands. In 2013 Changan will launch 8 models, RAETON, EADO•Zhishang XT,S301, C204, and Eulove are all indigenous models. While product, marketing and service are being promoted, Changan will take steadier pace.
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